How does Tracker tailor its services for business versus personal use?

Tracker’s solutions are designed to protect people and the things they care about – but the way individuals and businesses use vehicles is very different. While personal customers rely on Tracker for everyday safety and peace of mind, businesses need a broader set of tools that help manage operations, monitor assets, keep drivers safe and support business continuity.

To meet these distinct needs, Tracker tailors its services to ensure both individual users and business fleets get the right level of support, visibility and protection.

Tracker’s business‑focused solutions include:

• Online vehicle, motorbike and trailer tracking that gives companies full visibility of their fleet in real time.
• Zone management to allow fleet managers to set up customised zones and receive alerts when vehicles enter high‑risk or leave designated safe areas.
• Early notifications if a vehicle has its power supply interrupted, enters a high‑risk area or approaches a border – enabling quick action and improved asset protection.
• Fleet Logic, Tracker’s advanced fleet management platform, which offers integrated, real‑time insights to optimise operations, streamline logistics and help reduce costs.
• Driver behaviour reporting to promote safe driving habits and support fleet managers in improving driver performance.
• An assist button that provides drivers with immediate support in emergencies.
• Tracker CareGuard for Business, delivering mobile armed response and emergency medical assistance at the tap of a button via the Tracker CareGuard App.
• Value‑added services that provide an additional layer of cover in the event of theft, tampering or damage to business vehicles or tracking devices.

By combining sophisticated fleet intelligence with practical safety tools, Tracker ensures that businesses not only protect their vehicles and drivers but also operate more efficiently and confidently.